Friendlier than On Demand

You can build a company on principles. You can build it on technology. You can even build it on ideals and elbow grease. We’ll admit we have a little bit of all that in our genetic make-up, but the core is something more. Call it a principle, call it a mission, call it what you like, but we have one main purpose. We want to please clients.

It’s been said that everyone is in the customer service business regardless of product. We believe it. We live it, and breathe it.

It’s been said that everyone is in the customer service business regardless of product. We believe it. We live it, and breathe it.

Mostly we’ve dealt in media production and printing for the last three decades. But that tells such a small part of the story we rarely talk about it that way. To describe it in those terms omits the times when we grew into textbook production just to keep a client happy. It skims over our growth into digital media and e-learning. It quite frankly discounts entirely our willingness to embrace new technologies as they become available.

The most used phrase in our industry these days is “On Demand.” It means different things to everyone, but the story usually goes something like “you ask for it, and we’ll find a way to get it done.” It just sounds wrong to our ears. It’s a mis-shapen idea.

The world is full of order takers. Few companies anticipate. ADR is committed to researching and understanding new technologies as they emerge. We want our customers to know that they have a partner that is anticipating their needs rather than just responding to them.